Airbus Business Plan Essay Example | Topics and Well Written Essays - 2000 words

Airbus Business Plan - Essay Example AS), it leases and finances about 1,680 owned and managed commercial aircrafts and serves over 230 customers in over 75 countries around the world (GE Capital Aviation Services). Results, analysis and discussion We think that a joint venture with GE is a mutually beneficial partnership today and into the future. Strategically each partner will be able to increase business volumes and serve more customers. The partnership has to be focussed on innovation in new cost-efficient aircrafts and lighter but able to do the same work or even higher. World economic crisis impacting the world did not spare the industry as revenue streams thinned, passenger numbers dwindled or stagnated growth making airlines use innovative ways to remain in operation. This is expected to be short-term, but passenger growth is expected to pick and grow at an average of 4.7% in the period under industry forecast. Growth is expected to double the passenger numbers in all routes (Airbus S.A.S. 2009). Competitors in the industry are applying the latest technology in aircraft manufacture to make lighter aircrafts consuming less fuel. Our venture will focus towards innovation to counter the stiff competition by making compatible engines towards this end. Research and development (R&D) are crucial in attaining this goal alongside partners such as GE. Airlines in the world buying planes from us have been finding problems in servicing and repairing planes. This forced them to fly in technicians from either our company or GE, or fly the plane to our factory to be repaired. GE has been investing in setting local repair and servicing centres in the countries where airlines have major operations. We believe this is the best strategy to be closer to clients offering them first-hand services and appropriate...Competitors in the industry are applying the latest technology in aircraft manufacture to make lighter aircrafts consuming less fuel. Our venture will focus towards innovation to counter the stiff c ompetition by making compatible engines towards this end. Research and development (R&D) are crucial in attaining this goal alongside partners such as GE. Airlines in the world buying planes from us have been finding problems in servicing and repairing planes. This forced them to fly in technicians from either our company or GE, or fly the plane to our factory to be repaired. GE has been investing in setting local repair and servicing centres in the countries where airlines have major operations. We believe this is the best strategy to be closer to clients offering them first-hand services and appropriate technical advice. This will enable the airlines to cut repair costs, downtime and turnaround time hence making more money. R&D at GE has enabled them this far, to produce another state-of-the-art advanced environmentally compatible technology GP7200 engine for Airbus A380. The engine is technically advanced fit for the world biggest wide-body planes (GE Aviation 2012). Continued research is imperative in the area of carbon emission and sound pollution to reduce green house gas emissions. The industry estimates that over the last forty years, carbon emission and aircraft fuel burn has been reduced by 70% while noise pollution has been reduced by about 75%

Research Review Report for Services and Relationship Marketing Paper

Review Report for Services and Relationship Marketing - Research Paper Example Relationship marketing refers to the process of identifying and establishing, sustaining, enhancing, and when deemed necessary, ending relationships with customers and other organizational stakeholders at a gain; in doing so, all the parties involved achieve their objectives. In the pursuit of all these, mutual giving and fulfillment of promises becomes a focal point in businesses, thus making relationship marketing a very crucial aspect in the services and relationship marketing management of firms today. Relationship marketing is beneficial to firms because it is an effective way of fostering customer loyalty and re-patronage behavior; consumers who are actively engaged in relational exchanges present with higher levels of satisfaction than those who are in discrete transactions. These higher levels of satisfaction could be attributed to the ease and psychological comfort that consumers will tend to have because of purchasing from a familiar company. In this regard, many companies consider investments in complaint handling a strategic route of increasing customer commitment to the firms and building customer loyalty that lasts as long as both parties are in business. Service firms are prone to mistakes that oftentimes result in regrettable service failures that are potentially harmful to their profitability and market reputation; in this regard, service failures present the firms an opportunity to demonstrate excellent service experience and ensure customer retention. However, the service recovery paradox states that customers are more likely to leave a service failure more satisfied and loyal to their firms than when there is no service failure, so long as their problem is resolved efficiently. This paper presents a critical review of 3 peer-reviewed journal articles with an aim of establishing whether customer loyalty is considered a critical antecedent to the success of post-recovery satisfaction, whether compensation is always necessary in service recover y, and whether the â€Å"service recovery paradox† is influenced by the severity of the service failure. Review After a systematic, intensive, and extensive research review, it has emerged that indeed customer loyalty is a critical precursor to the success of post-recovery satisfaction, compensation is always necessary in service recovery, and the severity of the service failure influences the â€Å"service recovery paradox† accordingly. According to Tax, Brown, and Chandrashekaran (1998), recovering effectively from service failures contributes remarkably to customer evaluations of firms. Firms that engage in effective complaint handling strategies have extremely high customer retention rates, which eventually deflect the impact of bad publicity from damaging word of mouth, thereby achieving increased outcomes in terms of increased returns on investment, among other positive outcomes. A case study in the article recorded $11 million of additional revenue in a fiscal y ear, apart from the highest customer retention rate in the industry, after having implemented a service guarantee that was part of an initiative to ensure customer problems are dealt with effectively (Tax, Brown, & Chandrashekaran, 1998). Effective resolution of customer problems and relationship marketing lead to customer satisfaction, enhanced trust, and commitment; complaint handling strategies particularly in managing customer relationships in service businesses are very crucial in today’